disruptive ideation

PEOPLE &

PERSONAS

The same thing is perceived & used differently by different people. We approach a feature or a function based on the goals & roles of the different segments of people. We nurture the art & science of engaging the user and connecting him to the story.

generative-analytics empathy-maps
Rick Taylor 35 yrs, Male Sales executive Katy Williams 17 yrs, Female Student Tim Smith 23 yrs, Male Graphic Designer Preeti Sharma 33 yrs, Female Professor Cal Thomson 55 yrs, Male VP Finance Ron Miller 40 yrs, Male Entrepreneur